After reading Carol Vernallis theory work on music video ("The kindest cut: functions and meanings of music video editing") i found the most important tips to be....
1) The rules surrounding continuity in music video differ from those in films
Continuity is a lot more important in films (as it is needed for it to make sense) than it is in music videos.
2) Graphic matches can be used freely in music video
Music videos (due to the lack of rules) can use many more intersting editing techniques than film can get away with e.g. the graphic match.
3) Music videos frequently employ intentionally disjunctive edits
Editing in music videos is made jumpy and thus noticable intentionally as thge editing is as much part of the music video as the images. In film, the aim is to make the editing seamless.
4) Music videos can create confusion about what is an edit and what is not
Intersting camera movement can blur the line in music video between what is an edit and what is not.
5) One cannot construct a typical shot order for music video
Due to the free nature of music video (i.e. random/ no rules). Things like narrative don't have to be shot chronologically or in fact make any sense at all meaning you can basically do anything you want (not saying there is no narrative, just less emphasis placed upon it unlike film)
6) Unlike films, music videos do not divide neatly into scenes
"contain internal repetition and often possess a kind of symmetry"
Showing posts with label Theory. Show all posts
Showing posts with label Theory. Show all posts
Wednesday, October 1, 2008
Tuesday, September 16, 2008
Applied Theory
Andrew Goodwin in his book "Dancing in the Distraction Factory (1992)" set out a number of charateristics/features common to all music videos. They are as follows...
1) Muisc videos demonstrate genre characteristics
There is a definate 80s influence evident in our music video idea which is shown through our mise-en-scene, performance style, costume etc
2) There is a relationship between lyrics and visuals
Our idea doesn't stick to this rigidly as it's quite abstract and is more conceptual than literal. Howeevr there are specific lyrics such as 'remember we were partners in crime' and 'the man witht he suit and the pace' which directly link to our narrative story (amplification) and helped us to initially think up ideas.
3) There is a relationship between music and visuals
The performance in our music video idea links to the eighties style of music in our chice of hairstyles, costumes etc which helps withour bands band image but our narrative part is more film noir, 20s infleunced which makes this particualr music video by the band unique...
4) The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur their work. These include CU of the star's face, iconography of band image, visual trademarks/motifs.
We plan for our performance to be mainly CU, tightly framed shots with only a few whole band shots every so often. The bands 80s style should be part of their image and should continue to be evident in further videos
5) There is frequently refereence to the notion of looking and particularly voyeuristic treatment of the female body.
The female charater in our video is supposed to be a femme fatale (master os seduction etc) which has sexual connotations. There will be lots of shots of her walking, CU of specific parts of her body (e.g. lips, eyes etc) .......
6) There is often intertextual reference
The video plays homage to 80s culture and referances other bands such as Franze Ferdinanad, Spandau Ballet, and Duran Duran. There are also intertextuak referance to traditional film noir characters e.g. femme fatale
1) Muisc videos demonstrate genre characteristics
There is a definate 80s influence evident in our music video idea which is shown through our mise-en-scene, performance style, costume etc
2) There is a relationship between lyrics and visuals
Our idea doesn't stick to this rigidly as it's quite abstract and is more conceptual than literal. Howeevr there are specific lyrics such as 'remember we were partners in crime' and 'the man witht he suit and the pace' which directly link to our narrative story (amplification) and helped us to initially think up ideas.
3) There is a relationship between music and visuals
The performance in our music video idea links to the eighties style of music in our chice of hairstyles, costumes etc which helps withour bands band image but our narrative part is more film noir, 20s infleunced which makes this particualr music video by the band unique...
4) The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur their work. These include CU of the star's face, iconography of band image, visual trademarks/motifs.
We plan for our performance to be mainly CU, tightly framed shots with only a few whole band shots every so often. The bands 80s style should be part of their image and should continue to be evident in further videos
5) There is frequently refereence to the notion of looking and particularly voyeuristic treatment of the female body.
The female charater in our video is supposed to be a femme fatale (master os seduction etc) which has sexual connotations. There will be lots of shots of her walking, CU of specific parts of her body (e.g. lips, eyes etc) .......
6) There is often intertextual reference
The video plays homage to 80s culture and referances other bands such as Franze Ferdinanad, Spandau Ballet, and Duran Duran. There are also intertextuak referance to traditional film noir characters e.g. femme fatale
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