What did you miss out?- A unique selling point although perhaps we don't have one because we were trying to market ourselves at a conventional indie band who are just like everyone else.
-Myapce - 'Featured Artist' section, top friends of other big bands
-Signing in HMV
-Turning on the Christmas lights
-Use location to market e.g. make a music video in traf. square, london --> get attention
What have you learnt?- Have a deeper unerstanding of what it means to market 'above the line' and 'below the line'
- USP helps band stand out or blend in the the current music scene
- Merchandise doen't have to link directly to the band themselves or there music e.g. the sheep on our cover
- Timing is everything e.g. christmas, released so as to go head to ehad with another band/ avoid this
- Convention is needed up to a cetain point to give the artists identity but can be broken
- It might not suit a bands image to play big venue's like wembly....rather do a pub crawl
- Marchandise can be produced cheaply at home e.g. tshirt designing kit
- Some bands/artists obviously don't write their own myspace blogs etc( air of mystery around their private life) whereas others do it themselves/makes it seem as if they've done it themselves making it more persoanl, informal and fun.
- There are lots of tactics involved with getting on radio e.g. free demos / merchandise for a competition
-It's not what you know but who you know! (makes a big difference in the business)
