Music Video Director Analysis

I tried to find out who directed the original Gold - Spandau Ballet music video but i couldn't find the information anywhere. HOWEVER I did find out that Band member Gary Kemp started writing this as a spoof of James Bond theme songs (specifically Goldfinger) which i thought was quite interesting. Anyway i decided to look into other music video directors...
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Jonas Odell
Information obtained from wikipedia

- DOB - 10th November 1962, Stockholm Sweden
-a swedish music/film video director
-founder of 'FilmTecknarna'
-specialises in a mix of animation and live action

Videos He's directed

• Take me out -Franz Ferdinand (for which he received an award for an award for a breakthrough video of the year at the MTV Music Awards 2004, as well as a Grammy nomination.
• Feeling a moment - Feeder
• Strict Machine - Goldfrapp

Found this video ('Michael' by Franz Ferdinand) while looking for Franz Ferdinand music directors and i noticed a number of similarities between our music video and the performance in the above video. There are a lot of CU 'beauty shots' of the main vocalist and there are 4 members positioned in basically the same way as in our music video. Both videos also have the same set up i.e. a performance and a narrative.

The Chemical Brothers - Elektrobank Analysis

Editing
-cuts
-footage set to the pace of the music
-cut aways (e.g. father, crowd, judge)
-dissolves (e.g. at the end)
-fades (e.g. between girl and coach)

Mise-en-scene/ colour/costume
-Natural lighting
-blue and white colour scheme
-red ribbon - stands out
-gym competition - small crowd - realistic

Camera framing and movement
-Establishing shot
-Door - frame within a frame
-high angle --> shows location
-POV shots (e.g. girl)
-hand held (e.g. thumbs up)
-tracking shots (shows distance travelled)
-long shots

SFX
-slow motion --> emphasises action

Target Audience
male, 20s to mid 30s

Eminem - Stan Analysis

Editing
-Straight cuts
-Fades to and from black
-Fades between different storylines or locations
-Cross cuts
-Cut to a beat

Lighting
-Realistic lighting (ambient?)
-All quite low lit
-Lighting in basement is dimmer
-Lightening??

Colour
-Dirty, dark, green tinged --> poor standard of living
- Black and white --> memories, fame

Mise-en-scene
-Lightening --> danger, 'horror movie'
-Rain --> doom and gloom
-Mirrors --> reflections on past, what he wants to be
-Photographs --> Memories, fame, obsession
-Grimy Bathroom -peeling paint, dirty etc

Camera
- 'beauty shots' of Eminem
- Voyeuristic shots --> through windows, frame within frame in car
-Vertical tracks
-Horizontal tracks
High angle - viewing scene objectively, not there
-Circling and low angles of Stan - focus

Costume
All quite chilled out, not too dressed up...reflects class of society and surroundings

SFX
-Lightning
-Rain
-Car into water
-End with the window
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Representation
-Obsession, violence and aggression are seen in the video but not actually by Eminem - less violent for him
- The real celebrity life - obsessive fans, has the same problems as normal people (girlfriend issues) etc

Narrative
-Informal realtionship between stan and eminiem, funeral, dido and stan relationship, obsession

Audience

-Young, teenage audience to mid-20s

-eminem and dido fans

LostProphets Cover

***Interesting Article***


Images Used

- 2 eagles
- road or trainline on a bridge?
- high rise buildings of the city in the distance
- lone figure in a hoodie and jeans
- black, blue and white colour scheme

Text
- lostprophets typical symbol at the top - first thing you see, bold, important - not capitalised (not formal??fun??)
- swirly writing for album cover name at the bottom - hadnwriting, caligraphy, samller (less important) -> more personal

Anchorage
-colour scheme of blue, black and white
- album title

Iconography
-the eagle is present in a lot of lost prophets merchandie - could be said to be their logo (distinguishing)

Audience

-Both a male and a female target audience (men idolise them, woman fancy them etc)

-Young teens to possibly mid 20s although that may be pusing it)