Although general rules in the film industry are continually broken intentionally in the music video industry, music videos still have some identifiable conventions.
There are many signifiers in music video that can be used to tell what genre they belong in e.g guitars for rock or metal, no instruments for pop etc. Artists can also be presented in a certain way to fit their unique image and genre e.g. singing, dancing, playing, instruments, acting.
Images in a music video can be used to illustrate, amplify or contradict the music or the lyrics. Illustrative images are basically narrative. Images that amplify develop the meaning behind the lyrics or the music and aren't directly linked. Images that contradict the music or lyrics are essentially completely random but usually make the more enjoyable, entertaining, popular music videos for audiences.
Due to the fact that the music industry id generally made by men for men, it can often present a voyeuristic view of woman. However, in recent years things have been changing due to new markets opening up e.g. the gay market.
Muisc videos can also draw upon other texts (e.g. eighties popular culture, films) for intertextuality
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I didn't watch it all the way through but the first few minutes were brilliant (in a laugh at kind of way)
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