Monday, July 14, 2008

The Chemical Brothers - Elektrobank Analysis

Editing
-cuts
-footage set to the pace of the music
-cut aways (e.g. father, crowd, judge)
-dissolves (e.g. at the end)
-fades (e.g. between girl and coach)

Mise-en-scene/ colour/costume
-Natural lighting
-blue and white colour scheme
-red ribbon - stands out
-gym competition - small crowd - realistic

Camera framing and movement
-Establishing shot
-Door - frame within a frame
-high angle --> shows location
-POV shots (e.g. girl)
-hand held (e.g. thumbs up)
-tracking shots (shows distance travelled)
-long shots

SFX
-slow motion --> emphasises action

Target Audience
male, 20s to mid 30s

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